Make the value obvious fast
Recruiters and clients should understand the role, proof, and fit in the first screen.
AI Growth Strategist
Growth systems for culture, campaigns, and revenue.
I build AI-powered systems that identify opportunities, optimize performance, reduce operational costs, and turn creative strategy into scalable audience growth.
75M+
streams supported through artist campaign strategy
18%
fan engagement lift across Instagram, TikTok, and X
200%
digital reach growth through LAAMAJ Media campaigns
$230 → $0
monthly infrastructure cost reduction in an AI decision system
Point of View
Creative enough to move culture. Structured enough to measure it.
My work sits where music marketing, audience behavior, automation, and data-driven experimentation meet.
Show outcomes before adjectives
Streams, engagement, reach, impressions, cost reduction, and systems built carry the story.
Keep the craft visible
Strong typography, clean pacing, real imagery, and case context show creative judgment.
Connect strategy to execution
The through-line is not just ideas. It is campaigns, workflows, analytics, and systems that ship.
Selected Work
Curated case studies for fast scanning, with the problem, strategy, result, and tools made explicit.
Senior Marketing Strategist2021-Present
Venice Music
Developed data-driven campaign strategies for Aminé’s TwoPointFive, contributing to 75M+ streams and an 18% fan engagement lift across Instagram, TikTok, and X.
Case context
Leveraged analytics tools to identify growth opportunities, optimize campaign performance, and partner across sync, brand, and marketing teams to drive revenue and audience expansion.
AI Project2026
AI Decision Engine
Built a market-prediction decision system using calibration, edge detection, real-time scoring, and integrated risk management.
System result
Reduced monthly infrastructure cost from $230 to $0 and demonstrated how optimized filtering and decision logic can outperform heavier multi-model architectures.
Founder + Creative Director2014-2020
LAAMAJ Media
Led branding and marketing campaigns for music and lifestyle clients, increasing digital reach by 200%.
Creative scope
Produced social-first content driving 50K+ monthly organic impressions and built audience growth strategies that improved visibility and engagement.
Artist Development2014-2020
The Atom Factory
Supported campaigns for artists including Kamasi Washington and Nico & Vinz across A&R, marketing, and management teams.
Built ToolFinance + AI
Income Operating System
Designed a local dashboard for banking visibility, bill planning, revenue tracking, and a $9,000/month AI automation target.
How I Build
From creative signal to repeatable growth system.
I combine culture sense with measurement. The goal is to move from a strong idea to a campaign, workflow, or decision system that can be tested and improved.
AI Prompt Engineering
Zapier
APIs
Salesforce
HubSpot
Chartmetric
Spotify for Artists
Adobe Creative Suite
Data Analysis
Experimentation
Find the opportunity
Use audience signals, platform analytics, campaign data, and business goals to identify where growth can happen.
Shape the story
Translate the opportunity into messaging, content direction, campaign structure, or a productized offer.
Automate the workflow
Build AI prompts, scoring logic, CRM flows, follow-up systems, dashboards, or lightweight tools around the work.
Measure and optimize
Track engagement, reach, cost, conversion, and signal quality so the system gets sharper over time.
Experience
A decade of music, marketing, audience development, creative direction, and AI-powered systems work.
2021-Present
Senior Marketing Strategist · Venice Music
Data-driven artist campaign strategy, analytics-led optimization, fan engagement growth, and cross-functional work across sync, brand, and marketing teams.
2014-2020
Founder + Creative Director · LAAMAJ Media
Branding, social-first content, digital reach growth, and audience development for music and lifestyle clients.
2014-2020
Artist Development Assistant · The Atom Factory
Campaign support, content strategy, and coordination across A&R, marketing, and management teams.
Recruiter Fit
Built for roles where AI, growth, and creative execution meet.
Strong match for AI Growth Strategist, Growth Marketing Manager, AI Automation Specialist, Digital Marketing Strategist, Artist/Brand Marketing, and Business Systems roles.
AI + Automation
Prompt engineering, workflow automation, decision systems, optimization, predictive modeling, APIs, and Zapier.
Growth + Marketing
Paid ads, social growth strategy, content strategy, branding, storytelling, experimentation, and audience development.
Platforms
Salesforce, HubSpot, Chartmetric, Spotify for Artists, Adobe Creative Suite, dashboards, spreadsheets, HTML, CSS, JavaScript, and Node.
Education
B.A. Music Industry Studies from Cal Poly Pomona, Google Data Analytics Certificate, and Certified Social Media Specialist credential.
Next Step
Let’s build the next growth system.
For roles, projects, AI growth strategy, entertainment marketing, brand growth, or business automation work, send a short note with the problem, goal, and what is already in place.
I help brands and businesses turn creative strategy into scalable growth through AI-powered systems, experimentation, automation, and audience development.